Kafé Red hit the right spot being one of the most popular hangout places in town. But it lacked the unique identity that would help it stand out from competition. A carefully crafted environment filled with graphic art, coupled with an industrial look (interior design by the award-winning architecture firm Span Design Organization), led the brand towards making its own space.
Everything had to have personality. The menu was presented on custom-branded clipboards. Walls had plates, neon lights, and canvas prints.