With a highly experienced team, Prizma Eyecare launched itself as a new brand on the local scene—but it wanted to be identified as a standard corporate brand with national standards in eyecare. The name, colour scheme and overall identity aim for universal appeal across audiences.
Stationery and collateral were all kept bilingual, for easy accessibility of the local clientele. The vibrance of colours was intentionally kept to remind the clients of the beauty of vision.
The launch of the hospital was announced citywide with the help of outdoor media and newspapers. There were two main messages to be communicated: a. The team had moved to a new location; and b. The new hospital would be the perfect place for eyecare for the complete family. This was communicated via imagery showing people from various consumer segments.