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Seewans

the daily bread bakery



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How to completely rebrand a bakery that’s been around for decades, and has a daily faithful consumer base; to get it ready for future growth? This was our main challenge when we rebranded the identity of Amul Bakery to Seewans. We came up with a mark that delicately balanced itself on the sharp edge between tradition and future.

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The stores were all renovated by Ar. Hardik Shah from Studio Lagom to reflect this fundamental shift, as the new generation of the family-owned brand took reins.

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The identity is being used in English and Gujarati languages, because a large part of the consumer base relates more to the local language. A phase-out campaign for the name Amul Bakery was activated at all stores.

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Digital presence for overseas consumers was created with a vibrant new website, with creative photography by Puja Kedia.

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Year: 2014 / Country: India / Services: Identity Design, Package Design, Web Design.
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